图表内容
PROFITABLE WITHIN INITIAL
MONTH OF PURCHASE
STRONG REPEAT RATE
100%
43%
of all cohorts have contribution
profits in excess of CAC within
of customers returned for
the initial month of purchase
Across of cohorTs os of FYE 2020
INCREASED SPEND
UPON RETURN
HIGHLY VALUABLE MULTI-
25%
CHANNEL CUSTOMERS
increase in average spend by
Multi-channel repeat
repeat customers in second year
customers spend
80%
of repeat orders in 1H 2021
include a different item
more in net sales tha
26%
single-channel repeat
of repeat orders in 1H 2021
nclude multiple items
